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The Black Edition
Ten places. Doors close Black Friday.
The website your business should already have, the brand presence to match, and the social channels that feed it. Released once a year, for ten businesses only.
Days
Hours
Minutes
Seconds
Website design for founder-led businesses, by Coco Corporate
THE BLACK EDITION✦TEN PLACES✦DOORS CLOSE BLACK FRIDAY✦BUILDS BEGIN 1 DECEMBER✦WEBSITE✦BRAND✦SOCIAL✦FUNNEL✦THE BLACK EDITION✦TEN PLACES✦DOORS CLOSE BLACK FRIDAY✦BUILDS BEGIN 1 DECEMBER✦WEBSITE✦BRAND✦SOCIAL✦FUNNEL✦
THE QUIET PROBLEM
You built something people love. Your online presence has not caught up.
Your clients rave about you. Your Google reviews prove it. Your Instagram looks the part. And yet the people who are ready to buy still have nowhere considered to land.
So they message instead. They ask the same questions. They wait for a reply, and some of them never come back. The business is beautiful. The path to buying from it is not.
The Black Edition closes that gap, once a year, for ten businesses.
WHAT CHANGES
The difference between being found and being chosen
The 11pm DMEnquiries arrive in five apps at once, and the good ones get lost in the noise.
The price questionYou explain your services one WhatsApp at a time, every single day.
Reviews that lead nowhereGlowing Google reviews send people to a profile that cannot book, sell or follow up.
Starting from zeroNo email list, so every quiet month begins with no one to call on.
Beautiful work, scatteredYour best work lives in a camera roll, not somewhere that sells it for you.
Borrowed groundYour presence lives on platforms you do not own and cannot control.
A home that sellsAn editorial website that earns trust in seconds and leads straight to an enquiry.
Questions answered firstServices, process and pricing explained beautifully, before anyone needs to ask.
Reviews with somewhere to goEvery review, post and recommendation lands on your best page.
A list that growsVisitors who are not ready yet leave their email and hear from you again.
Work that shows you at your bestImagery, typography and layout chosen to make your work look as good as it is.
An asset you ownBuilt on your domain, on your terms, and yours once paid in full.
WEBSITE
SOCIAL
BRAND
10
PLACES ONLY
3
FIXED PACKAGES
48
HOUR SNAPSHOT
12
BRANDED TEMPLATES
WHAT YOU RECEIVE
Everything a premium business needs to be chosen online
01
AN EDITORIAL WEBSITE
Five to six pages designed to the standard of a luxury magazine, written to sell, and built for the phone first.
02
ENQUIRY AND BOOKING FLOWS
Forms that ask the right questions, so every enquiry arrives qualified and ready for a reply.
03
YOUR GOOGLE PRESENCE, ALIGNED
Your Business Profile tidied, linked and pointing to the page most likely to convert.
04
SEARCH FOUNDATIONS
On-page SEO, page titles and structure, so the right people can find you.
05
SOCIAL, SET UP PROPERLY
Up to three platforms set up with profiles, bios and highlights that match your new site.
06
A TEMPLATE KIT IN YOUR BRAND
Twelve branded Canva templates, so every post looks considered without starting from scratch.
CASE STUDY
Novalife: a doctor-led practice
Novalife wanted to feel premium, minimal and calm, and never salesy. We designed and built the website for the phone first, set up and now run the Instagram and Facebook channels, and delivered the launch content, all ready for the launch date set at the very start of the project.
BY INDUSTRY
See what we would build for you
Six sample Black Editions, each with a homepage concept, the brand in use, the funnel and the lead flow we would build.
THE BLACK EDITION INCLUSION
Your social presence, set up and ready
Commit by Black Friday and we add social media setup on up to three platforms, chosen for your business, and a branded kit of 12 Canva templates so every post looks like you. Valued at R9,500, and included at no charge.
Builds begin on 1 December, so your new home is under way before the year turns.
THE RULE
Service level agreement signed and deposit paid by 23:59 on Friday 27 November
Ten places in total. When they are gone, the doors close early.
THE PACKAGES
Three ways in. One standard.
SIGNATURE
R38,500
For the business that needs a beautiful, credible home and a clear path to enquiry.
✦5 to 6 page editorial website
✦Enquiry or booking form
✦Google Business Profile tidied and linked
✦On-page SEO foundations
✦Enquiries routed to email and WhatsApp
OUR RECOMMENDATION
SIGNATURE COMMERCE
R52,500
For the business ready to sell, book and take deposits online.
✦Everything in Signature
✦Shop for products or digital downloads
✦Ebooks, guides, vouchers or class packs
✦Payments via PayFast, Yoco or Stripe
✦Order and booking notifications
COMPLETE FUNNEL
R68,500
For the business that wants every enquiry captured, nurtured and converted.
✦Everything in Signature Commerce
✦A lead magnet built for your audience
✦Three-email welcome sequence
✦A simple lead pipeline
✦A clear view of where clients come from
Fixed prices mean your service level agreement can be ready the same day as your call. 50% deposit on signature, 50% on launch. Questions about VAT, hosting or what is included are answered below.
HOW IT WORKS
Four steps to a home that works as hard as you do
01
REQUEST YOUR SNAPSHOT
Share your Google profile or Instagram, or simply your business concept or brand guidelines. Within 48 hours you receive a complimentary concept of your homepage and customer journey.
02
BOOK YOUR CALL
Thirty minutes with Celine to walk through the snapshot, the right package and what your first month looks like.
03
COMMIT BY 27 NOVEMBER
Your service level agreement arrives the same day. Sign it and pay the deposit by Black Friday to secure your place and the inclusion.
04
WE BUILD FROM 1 DECEMBER
Design, build and two rounds of amendments at each approval stage, then launch with your social channels ready to send people to it.
A NOTE FROM CELINE
Why I release this once a year
The businesses I most love working with are the ones whose work is already exceptional. Their clients adore them, their reviews say so, and their online presence simply has not caught up.
The Black Edition is how we give ten of those businesses our full attention in one focused season, so they begin the new year with a home online that finally matches the quality of what they do.
Celine Stark
Founder and Director, Coco Corporate
QUESTIONS
Before you book
Sign your service level agreement and pay the deposit by 23:59 on Friday 27 November in your own time zone. A booked call or a verbal yes does not hold a place.
Only where South African law requires it. Our prices are shown excluding VAT. South African individuals and businesses are charged VAT at the current rate on top of the package price. Clients based outside South Africa are generally not charged VAT, and your service level agreement will confirm exactly what applies to you.
A one-page concept designed around your business: your homepage as it could look, the pages and forms we would recommend, and the customer journey around them. We can create it from your Google profile, Instagram or website, or from your business concept or brand guidelines if you are still building. It arrives within 48 hours and is yours to keep, with no obligation.
No. The deposit is a non-refundable part payment of the full amount you commit to when you sign your service level agreement, in line with our payment, cancellation and refund policy.
Builds begin on 1 December. Your service level agreement sets out your launch window, which depends on your package and how quickly content and approvals come back to us.
Hosting, domain renewals, third-party plugin licences, product photography and paid advertising spend. We can quote for any of these separately.
You own your site once it is paid in full. Many clients continue with a Website Care or Growth retainer, or a social media retainer, which keep your website optimised, visible in search and bringing in qualified leads long after launch.
We are based in Cape Town and work with clients in South Africa, the US, the UK, Europe and Australia. Request a snapshot and tell us where you are.
YOUR COMPLIMENTARY SNAPSHOT
See your business, before we build it
Tell us where to find you, or share your business concept or brand guidelines. Within 48 hours we send a one-page snapshot designed around your business: your homepage as it could look, the pages and forms we would recommend, and the customer journey that turns a visitor into a client.
It is complimentary and yours to keep, whether or not you go ahead.