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Cape Town | hello@cococorporate.com
Corporate gives you your week back. Creative builds your position in the market. Most clients start with one division and end up using both.
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What we would build for a private practice
Patients choose a practice on reassurance: who will see them, what to expect and how easy it is to book. A calm, clear website takes pressure off your reception and fills your diary with the right appointments.
Sample Black Edition: Private practice
THE HOMEPAGE
A first impression worth the reviews
meridianfamilydental.com
MERIDIANTREATMENTS TEAM NEW PATIENTS FEES BOOK
FAMILY DENTAL PRACTICE
Calm, careful dentistry for the whole family
Unhurried appointments, clear explanations and a team that puts nervous patients at ease.
BOOK AN APPOINTMENTNEW PATIENTS★★★★★ Rated on Google
NEW PATIENT FORMS
Complete your forms online before your first visit and skip the clipboard.
Complete your forms online before your first visit and skip the clipboard.
MEDICAL AIDS
Which schemes we work with.
Which schemes we work with.
NERVOUS PATIENTS
How we make visits easier.
How we make visits easier.
EMERGENCIES
Same-day appointments where possible.
Same-day appointments where possible.
Illustrative concept for an invented business. Your complimentary snapshot is designed around yours.
THE BRAND, IN USE
Polished in every place a client meets you
A website is only one moment. Your logo, colour, typography and photography should feel just as considered on Instagram, LinkedIn and in every enquiry reply.
THE IDENTITY
M
MERIDIAN
FAMILY DENTAL PRACTICE
A primary logo, monogram and descriptor, designed to sit as well on a business card as on an Instagram avatar.
COLOUR AND TYPE
#2E3A3D
#6E8C8F
#94AAAB
#EEF1F1
Aa
DISPLAY SERIF
Open, readable body copy that keeps every page calm and easy to scan.
ON SOCIAL
A feed that looks like the business it belongs to
Concept posts for an invented business, using licensed stock photography.
THE PAGES
What we would build, and why
| PAGE | ITS JOB | FORM OR ACTION |
|---|---|---|
| Home | Reassure and make booking the obvious next step | Book an appointment |
| Treatments | Each treatment explained plainly, with what to expect | Book this treatment |
| Team | Practitioners, qualifications and approach | None, builds trust |
| New patients | First visit, forms, fees and medical aid | Online intake form |
| Fees and payment | Transparent fees and payment options | None |
| Patient guides | Helpful guides that rank on Google | Guide download |
| Contact and book | Booking, hours, parking and emergencies | Appointment request |
SELLING ONLINE
Selectively: guides and aftercare
Most practices do not need a full shop. Paid or free patient guides, aftercare products and online payment of deposits for longer treatments can all add value without changing how you run the practice.
Handled carefully, online intake forms save reception time and keep patient information secure.
OUR RECOMMENDATION
Signature
For most practices, a calm, well-structured site with excellent booking and intake forms does the heavy lifting. Add Commerce later if you introduce paid guides or aftercare products.
THE FUNNEL
How a stranger becomes a client
ATTRACT
Google, Facebook and Instagram
Search and reviews bring most patients; social builds familiarity.
ENGAGE
Treatment and team pages
Patients understand the treatment and meet the person who will see them.
CAPTURE
Appointment request and guides
Ready patients book; others download a guide and hear from you again.
CONVERT
Booked appointment and intake
Forms completed online before the first visit.
SOCIAL CHANNELS
Each account has one job
| CHANNEL | ITS ROLE | WHO IT ATTRACTS |
|---|---|---|
| Google Business Profile | Reviews, hours and directions | Local people searching for a practitioner now |
| Practice news and reminders | Families and existing patients | |
| The team, the space and gentle education | Younger patients choosing a practice | |
| Referral relationships | Other practitioners and specialists |
LEADS
No enquiry left waiting in an inbox
01Every enquiry from the website, Instagram and your Google profile lands in one inbox and one simple pipeline, tagged by source so you know what is working.
02An instant, on-brand reply confirms receipt and sets expectations, with a link to the online intake form and what to bring.
03New leads move through clear stages: new, contacted, booked, converted, so nothing waits more than a working day.
04Anyone not ready yet joins your email list and receives the welcome sequence, which brings them back when the timing is right.
05A short monthly report shows where clients came from, so your budget and time follow what actually brings in work.
YOUR COMPLIMENTARY SNAPSHOT
See your business, before we build it
Tell us where to find you, or share your business concept or brand guidelines. Within 48 hours we send a one-page snapshot designed around your business: your homepage as it could look, the pages and forms we would recommend, and the customer journey that turns a visitor into a client.
It is complimentary and yours to keep, whether or not you go ahead.